Bathla Aluminium
Our choice of headline could sound a bit loaded, but all that sounds that way need not be loaded as long it has been done and dusted. That’s exactly what happened with BATHLA. A bit of a background would help understanding the challenges both we as a Branding agency and Bathla Aluminium as brand owners had to mitigate while on this rebranding journey.
Service
Print, Art Direction
Client
Bathla Aluminium
Bathla Aluminiums, known as Ladder manufacturers and ladders were still part of their core offerings. They in fact had a description line below the logo which proudly announced “Leaders in Ladders”. The company has a history as suppliers of aluminium window frames for the Indian Railways during its
inception days. Bathla started manufacturing aluminium ladders simply by the ingenuity of the founder Mr. Bathla, he sensed an opportunity to make sturdy ladders from the aluminium extrusions that were both light weight and anti-corrosive, soon Bathla… Read more…
Bathla Aluminium, originally known for industrial ladders, faced rebranding challenges upon diversification. Expanding beyond aluminum ladders, the company, rooted in supplying frames to Indian Railways, entered the home segment with ironing tables. HARRY&LOUIT, initially hired for ironing table packaging redesign, impressed Bathla, leading to a complete rebranding project. The bold move aimed at positioning Bathla’s products in the home improvement category for modern homemakers. Despite a comprehensive overhaul from logo to packaging, the transformation was successful. The fresh look resonated well with the target audience, marking a triumphant rebranding journey for Bathla. Read more…
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