Decor
Thinking for Décor, which has more than four categories of products including innovative microwave cooking range, dinnerware, and storage solutions among others, seemed a challenge at first. The sole reason was that the products had to be introduced into a clutter. To formulate a launch campaign idea, the team revisited the kitchen storage patterns of Indian consumers, where usage of multiple containers to store and carry food made lives difficult. Décor stood out by being smart by design.
Service
Branding / Print & Packaging
Client
Decor India
The alfresco dining ware, which was décor’s latest invention, was made from bamboo. The all-natural dining ware was unique in style and it shared a conceptual commonality with other products by the brand. Bamboo range promised sustainable dining
that assured an experience beyond the clichéd terminology. And that triggered the thought process, which led to the packaging designs.
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Packaging
The combo packaging, intended for festive gifting had to be modern in outlook. A blend of creativity and style rooted in the love for health and environment is how we define the packaging design. After all, staying true to the brand concept is what makes a design successful.
Thinking for Décor tackled the challenge of diversifying products in a saturated market, focusing on smart kitchen solutions. Their launch campaign highlighted innovative design, especially bamboo alfresco dining ware, promoting sustainability and healthy dining. Packaging aimed to evoke a return to roots, with modern yet environmentally conscious designs. Festive combo packaging fused creativity with a health-conscious approach, aligning with the brand’s ethos. Overall, the brand successfully navigated market clutter through thoughtful design, sustainability, and a blend of tradition with a modern outlook. Read more…
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