TOMMY HILFIGER
Cut to chase, has been the approach that this American iconic fashion brand has always lived unto, as a creative and branding agency that’s exactly what we learned about the brand once we signed up and 12 years of association has made us a stronger believer.
Service
Art Direction, Print
Client
Tommy Hilfiger
Tommy Hilfiger in India carefully leveraged its reach through identifying its audience while being present in high streets with strong branding that was visually appealing and instore communication with
merchandise mix; meant that the jet set segment which was used to seeing the brand on international high streets was now offered the same experience in their backyard. Read more…
JOY of GIFTING
This campaign was conceived purely for the India festive season, the objective was to fit into for the entire season considering the diverse cultural confluence. Here’s what we came up with… capturing the essence of the big festive season which is all about sharing.
Tommy Hilfiger successfully entered the Indian market with strategic branding on high streets, targeting the jet set segment. Memorable campaigns and strong customer connections contributed to their success despite challenges. The marketing and HARRY&LOUIT teams remain dedicated to their efforts. Read more…
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