Calvin Klein
When a global Brand decided to keep its customers continuously engaged, while making them sit up and take notice… but even more than that keeping the customer engaged while ensuring that the brand stays true to the perception and experience can be challenging.
Service
Branding, Print & Digital
Client
Calvin klein
brand communication that is consistent with larger than life trend setters donning the brand.
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Calvin Klein
VIP CLUB
The new design collateral for Calvin Klein CRM program is designed as a portal of experiences that matter to customers, in line with the brand’s global imagery. The idea was to design a great experience that Calvin Klein is; with a consistent promise across multiple touch points. Minimal and engaging are the take away from the custom designed communication for CK’s reward programs that allows the brand to connect with individual customer establishing a personal connect.
Calvin Klein excels in customer engagement in India, leveraging a consistent appeal to aspirants through minimal and captivating communication. The CRM program, Calvin Klein VIP CLUB, features new design collateral, creating a portal of experiences aligned with the brand’s global image. The focus is on delivering a seamless and excellent customer experience across various touchpoints. Custom-designed communication, especially for reward programs, establishes a personal connection with individual customers, reinforcing the brand’s commitment to a tailored and impactful engagement strategy. Read more…
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